The JOYKIS loyalty campaign, executed in partnership with the 9-1-1 pharmacy chain and Art Nation Loyalty, received the prestigious "Best trade marketing campaign for a new product launch" award!

JOYKIS is a phygital campaign that integrates physical and digital components: a product, a mobile game app, and, of course, surprises.

Read more about the campaign: https://artnationloyalty.com/cases/apteka-9-1-1

The award ceremony took place on February 2, 2024, as part of the annual Big Trade-Marketing Show business conference: New Reality - New Possibilities. The Big Trade-Marketing Award-2024 was bestowed for outstanding and successful marketing strategies implemented in 2022-2023.

The mission of the award is to promote and recognize creative trade marketing strategies and their authors, stimulating innovative approaches and improving standards in this area for the development of the marketing industry.